The Australian Post Office prepared publicity cards to show new stamp designs. These were mainly sent to overseas Australian embassies and consulates for them to display. They were not generally distributed in Australia but a few were given to dignitaries and officials; only a few have found their way into the hands of collectors. Australian publicity cards provide information about each issue and are very collectible.
Beginning in 1952 the Australian Post Office prepared publicity cards to show new stamp designs. They were made up of a printed card with the Australian coat of arms at the top and a brief description
of the stamps at the bottom. Stamps taken from the issued sheets were stuck in the centre of the card. Usually a block of four, but occasionally a larger block was used; when a set of stamps was issued on the same day only a single or a pair of each stamp was affixed. There was sometimes variation of the number of stamps used for any given issue. The first publicity card was produced for the 1952 Pan-Pacific Scout Jamboree commemoration. After that issue publicity cards were created for every stamp issue in the pre-decimal era, and after decimalisation until the establishment of Australia Post in 1975 when the production of the cards ceased.
List of Publicity Cards for Sale
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